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Chosen Few – El Documental
Sorteo de 10 CD/DVDs con estrellas del Reggaeton
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Urban box office releases the Chosen Few Reggaeton Documentary & Soundtrack CD/DVD set at the revolutionary ‘freedom’ retail price of $10
Urban Box Office (UBO), an entertainment driven urban marketing and distribution company and creator of FREEDOM media products targeting ‘New Generation’ Latinos, announced that it will release the highly anticipated, downloaded, and bootlegged, Manuel Alejandro Ruiz, a.k.a. ‘Boy Wonder’ produced, ‘CHOSEN FEW’ REGGAETON DOCUMENTARY & SOUNDTRACK CD & DVD and the REVOLUTIONARY SUGGESTED FREEDOM PRICE OF $10.
The CHOSEN FEW features EXCLUSIVE documentary footage and over 120 interviews with ALL of the past and present stars of REGGAETON, artists such as Daddy Yankee, Don Omar, Tego Calderon, Nicky Jam, Zion y Lennox, as well as never before seen footage of the legendary TEMPO smuggled out of the Federal Courthouse in Puerto Rico!
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SORTEO
Los ganadores del sorteo de 10 CDs (uno por ganador) con 25 tracks de audio con lo mejor del Reggaeton y 2 horas de video ‘El Documental’ son:
- Aileen Guillen
- Alejandra Luna
- Debora Vanesa
- Johanna Gamboa
- Juan Garcia
- Michelle Mosquera
- Paulina Leon
- Rebeca Delgado
- Russell Sanchez
- Veronica Espinosa
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The CHOSEN FEW also features 25 EXCLUSIVE recordings by artist such as Don Omar, Nicky Jam, Zion y Lennox, Voltio, Noriega, the hit single “Hoy” by LDA & Cheka, as well as an exclusive Chosen Few remix of the Vico C classic, El Bueno, Malo, Feo, featuring Tego, and Eddie Dee.
“Reggaeton is on Fire!” said Adam Kidron, Chief Executive Officer of UBO. “5 out of the top 10 releases on the Billboard Latin Top 75 are Reggaeton releases representing 46% of total Latin Soundscan sales. Top URBAN crossover stations such as Hot 97, KTU and Power 106 have all launched Reggaeton shows, as Reggaeton is the first Latin music to crossover It is becoming obvious to all that Reggaeton is the new Hip Hop and we believe that the CHOSEN FEW is the product that will come to define the genre. This release is important because it comprehensively documents a culture as it explodes and is being supported by the most comprehensive national TV campaign in Reggaeton’s short history.” Added Boy Wonder; “Reggaeton is our Hip Hop, its way we can express ourselves, but even more importantly it is the way we can be heard”
Marilyn Santos, co-owner of the Rincon Musical chain of specialist music retailers added; “The CHOSEN FEW extends Urban Box Office’s reputation for releasing compelling media products at prices the market can afford to pay – superior products coupled with innovative and active marketing is a winning combination and the CHOSEN FEW is shaping up to be a very important product for us and the industry as it come to grips with the effects of downloading and bootlegging. I cannot wait to have it in our stores.”
About URBAN BOX OFFICE:
Urban Box Office, Inc. [“UBO”] is an innovative entertainment driven urban marketing and distribution company, whose business [“The FREEDOM MODEL”] is to supply consumers, where they congregate, with FREEDOM media products such as CDs, DVDs, CD+DVD hybrids, video games, ringtones, digital downloads, pre-paid ‘Top Up’ CDs and other media and mixed media products, rather than burn marketing dollars persuade them to change their behavior. Uniquely, UBO has moved beyond the artificial and now ineffective barriers of copyright protection as the core of its media business, and instead seeks to provide the consumer with value and utility, while enabling its FREEDOM ARTISTS [whose entertainment products the company leverages efficient] and corporate clients like Cingular, Simon Schuster and Heineken access to an expanded audience and in the case of Freedom artists the opportunity to build real wealth through the ownership of their own masterworks.
UBO distributes FREEDOM PRODUCTS through traditional (FYE, Virgin, Tower, Musicland) retail stores, and through a rapidly growing and proprietary network of regional/local DCs, One-Stops, and “Routes” in New York City, San Diego, San Juan, Puerto Rico and San Antonio, (servicing the “Border Towns”), to non-traditional outlets such as bodegas, convenience stores, barber shops, and newsstands, as well as direct to consumers via Interactive [vending] Media Kiosks [“IMKs”].
The FREEDOM model:
• The non-traditional distribution of pre-recorded media to targeted consumers wherever they congregate - at prices they prefer to pay and that undercuts those charged by bootleggers. Which in turn enables UBO to:
° Market FREEDOM as close to the point-of-purchase as possible [the strategic goal being 100,000 or more retail touch-points, by the end of 2007] and,
° Maintain BRAND presence at the point-of-sale, utilizing local reps, to maximize product-placement, and the positioning of marketing materials.
• These fundamentals bring UBO into a strategic community of purpose with corporations who have announced FREEDOM ALLIANCE marketing/distribution partnerships with UBO that are designed to provide access to young, brand-building, ‘Emerging Majority’ consumers for their own products and services, and have neither the non-traditional distribution or marketing expertise to reach, excite or capture them. Nor, in many cases, do they have relevant products.
• Each of these products offer immediate and tangible value to the consumer, is more targeted and less expensive to market than the product it replaces or improves, and generates high margins to UBO, should distribution be successful.
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Publicado 25 de junio, 2005
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